Samiran SenguptaData-led research partner

Research & analysis for agencies

Data-led research worth publishing, pitching and citing.

I work with agencies to shape research questions, develop methodologies and turn complex data into original findings for campaigns, content and reports.

Bring me in for specialist analytical judgement or additional research capacity.

Discuss a research brief See selected work ↗

One project or ongoing support · White-label delivery available.

Choose your starting point

Research support for the brief in front of you.

Start with a feasibility check, commission a study, or bring in specialist support for a ranking or index. Join at the stage your team needs.

01 / Test the idea

Research feasibility

Find out whether a research question can be answered credibly with the available evidence before committing to a full study.

Deliverables
  • A documented recommendation to proceed, revise or stop.
  • Viable sources and the questions they can answer.
  • Data gaps, comparison risks and alternative directions.
Discuss an idea ↗

02 / Build the study

Research & analysis

Turn a research question into original analysis and findings your team can develop into a campaign or report.

Deliverables
  • Prioritised findings and supported story angles.
  • Charts and reusable data tables.
  • Sources, calculations, methodology and limitations.
Discuss a study ↗

Specialist study format

Rankings & indices

Build a useful new comparison or measure from existing data, with clear choices behind the result.

Deliverables
  • The ranking, indicators and eligibility rules.
  • Weighting, missing-data decisions and robustness checks.
  • Working files and a reproducible method note.
Discuss a comparison ↗

A ranking is one possible research format. The question and available evidence determine whether it is useful. Feasibility can stand alone or lead into a full study.

Need support across several briefs?
The same research support is available across recurring briefs and busy periods. We agree the capacity and priorities around your pipeline.

Discuss ongoing support ↗

Selected public examples

The research behind the published story.

These published projects are part of a broader agency practice that also includes internal analytical support for Otto Media Group and white-label work for StudioHawk.

01 / Australia · Water safety

Where prevention need and swim-lesson access diverge.

A state-by-state study bringing together drowning, demographic, participation and cost evidence.

Commissioned by Aquatots and delivered white-label through Otto Media Group.

Question
Could prevention need and access be compared at state and territory level?
Research
Reconciled four public sources, reconstructed the 2005–06 to 2023–24 drowning series by place of birth, and built a composite measure of need against access.
Handover
A 35-page report, state and territory ranking, charts and methodology. The package combined national findings with geographic comparisons.

ABC News drew on the overseas-born drowning findings in December 2025.

Read the ABC coverage ↗

02 / Australia · Resource recovery

What Australia recovers from its waste.

A national recovery-rate analysis rebuilt from the federal waste database on one consistent basis.

Commissioned by Independent Steel Company and delivered white-label through Otto Media Group.

Question
Which materials and jurisdictions were contributing to the national resource-recovery rate?
Research
Reconstructed comparable figures, documented the calculations, and examined differences by waste stream and state.
Handover
Original calculations, charts, downloadable tables and a methodology note supporting national, material and state comparisons.

Waste Management Review published the analysis in November 2025.

Read the trade coverage ↗

How we work together

A clear brief. A useful handover.

You can bring an early idea or a developed research brief. We agree the deliverables, schedule, review points and any support needed during outreach before work begins.

  1. Share the brief

    Send the question, intended audience, geography, deadline and any data you already have.

  2. Agree the approach

    Define the scope and research method, including what the sources can realistically support.

  3. Review the findings

    Examine the emerging evidence together and identify the strongest supported story directions.

  4. Receive the completed research

    Receive the agreed findings, charts, tables and documentation for your team to publish, pitch or use internally.

I lead the research

Source discovery, data preparation, analytical choices, findings, charts and methodology. I help identify the evidence behind the lead story and viable alternative angles.

Your agency leads the campaign

Client relationships, strategy, final creative treatment, media lists, pitching and campaign reporting. White-label delivery and attribution are agreed with you.

Inside the handover

The finding and its evidence, together.

A chart should be easy to use. The calculation behind it should be easy to check. This illustrative extract shows how both can travel together.

Where are weekend sessions more common?

Illustrative · fictional data

Places offering weekend sessions, out of all places listed

Area A60%
Area B40%
Area C30%
Fictional example for demonstrating the handover format. These are not findings from a client project.

What the numbers tell us

If you need a weekend session, a larger share of the places listed in Area A offer one. Expressed per 10 listed places, the figures are equivalent to 6 offering weekend sessions in Area A, 4 in Area B and 3 in Area C.

A possible story: weekend sessions are offered by a smaller share of listed places in Area C than in Area A. That could matter to people who cannot attend during the week.

The figures behind the chart
AreaWeekendListedShare
A122060%
B102540%
C93030%

How we worked it out

Count the places offering weekend sessions, then compare that with all the places listed in the same area. For Area A, 12 out of 20 is 60%. A real study also explains where the list came from and when it was checked.

What we still do not know

Offering a weekend session does not mean you can get a place. We have not checked whether sessions are full, what they cost or how far people must travel. These numbers alone cannot tell us which area is easiest to use.

Actual deliverables are scoped to the brief: prioritised findings, charts, reusable tables, calculation records and a method note. Rankings also document eligibility, weighting and sensitivity to alternative choices.

Working details

Before you send a brief.

Start with one defined project. Agree the scope around your deadline, existing team and intended output.

What kinds of data work are a good fit?

Public-data research, analysis across multiple sources, geographic comparisons, rankings and indices are central to this offer. If your brief involves client-owned data or a survey, share the details so we can establish the scope. Survey design, fieldwork and response analysis should be agreed separately.

Can you work alongside an internal research team?

Yes. Bring me in for a specialist analytical question, a defined part of a study or additional capacity during busy periods. The handover can fit your team's existing production process.

What happens when the evidence changes the idea?

I explain what the data supports, where the original angle falls short and whether another direction is workable. We review the finding before your team develops the final story.

What about questions during journalist outreach?

We agree any research support needed during outreach as part of the scope. This may cover method explanations, checking statistical wording or additional breakdowns where the data supports them. Response windows, revisions and additional analysis are agreed in advance.

Can a study be refreshed or reused?

Updates and additional geographic or audience breakdowns can be scoped around the available evidence. For recurring research, we agree the update schedule, source availability and which outputs need refreshing.

How are cost and timing agreed?

Share the question, intended output and deadline. The proposed scope sets out deliverables, timing, review points and fees before work starts. A feasibility project can be a useful first step when the data or method is still uncertain.

Samiran Sengupta · Kolkata, India

Research judgement, with agency delivery in mind.

I am an independent data-led research partner. I help agencies find the right sources, build original analysis and turn the results into findings their teams can use.

My background spans public-health monitoring, political-economy research and data strategy for an Australian media and Digital PR environment. That experience connects detailed analytical work with a practical editorial question: is there a strong, supportable story here?

More about my background ↗

Start with one brief

What does your team need to find out?

Send an early idea or an existing brief. We can establish the research support your team needs and a sensible first scope.

samiran@samiransengupta.com ↗

Project support · Recurring capacity · White-label delivery