Samiran SenguptaResearch for Digital PR teams

White-label research for Digital PR agencies

I help Digital PR teams develop ideas and evidence they can pitch.

Research findings have appeared in PerthNow, The West Australian, ABC News, Waste Management Review and other publications.

I connect your client's work to a wider public question, test what the data supports, and deliver findings, charts and story angles with documented sources and limitations.

Feasibility decisions within 48 hours of the agreed brief and required inputs · Full-study schedules agreed before work begins.

Discuss a research idea See agency work ↗

Scope and fee agreed before work · White-label delivery by agreement.

In their words

What agency leaders say.

Feedback from the people I have worked with on agency research.

“Samiran supported our data team on several Digital PR projects. His data for an El Niño summer campaign landed coverage across seven Seven West Media titles, including The West Australian and PerthNow. His work is clean, easy to use and well received by our team and journalists. Very knowledgeable, highly recommend.”

Georgia Anderson
Georgia AndersonDigital PR Director · StudioHawk

“One of his biggest strengths is turning data and research into clear, meaningful stories that are actually useful from a strategic and commercial point of view.”

Callum Gracie
Callum GracieFounder & SEO Specialist · Otto Media

I support the research; agency teams lead media outreach and campaign delivery.

Choose your starting point

Start with the research decision in front of you.

You may have a client brief but no research idea yet. Or an idea that needs testing. I can help at either stage, or take the study from the first question to the final handover.

01 / Develop or test the idea

Concept & feasibility review

From US$300 · Delivered within 48 hours of receiving the agreed brief and required inputs.

Develop a research concept or test whether an existing idea deserves a full study.

Deliverables
  • A research concept or a proceed, revise or stop recommendation, with reasons.
  • Usable sources and the questions they can answer.
  • Data gaps, comparison risks and a viable alternative if one emerges.
What the starting price covers

Starting scope: one possible concept for one client, a preliminary check of public sources, a short written decision and one clarification round. Full data collection and analysis are scoped separately.

Discuss an idea ↗

02 / Build the study

Campaign research & analysis

From US$500

Turn an agreed question into documented findings, charts and story angles for your campaign team.

Deliverables
  • Prioritised findings and supported story angles.
  • Charts and reusable data tables.
  • Sources, calculations, methodology and limitations.
What the starting price covers

Starting scope: one agreed question, a small set of compatible public sources, defined findings and charts, a concise method note and one review round.

Discuss a study ↗

03 / Compare fairly

Rankings & indices

Simple rankings from US$500

Build a ranking with clear indicators, fair comparisons and a method your team can check and repeat.

Deliverables
  • The ranking, indicators and eligibility rules.
  • Weighting, missing-data decisions and robustness checks.
  • Working files and a reproducible method note.
What the starting price covers

Starting scope: one focused ranking using agreed indicators and comparable public data, with a concise method note and one review round. A new composite index is quoted individually.

Discuss a comparison ↗

Choose the starting point you need, or combine the services in one study.

All prices are in US dollars. I agree a fixed fee with you based on the question, how you will use the findings and the work involved. Any applicable taxes or external data costs are itemised before you commit. Media outreach and final campaign design are outside the research scope. Changes to the agreed scope are quoted before additional work begins.

Need capacity across several briefs?
After a first project, we can agree a block of research time for upcoming briefs, with clear priorities, outputs and review rounds.

Discuss research capacity ↗

Selected public examples

From research idea to usable findings.

In both examples, I developed the study concept by connecting the client's work to a wider Australian issue, then led the research and analysis. Otto Media Group and the clients led campaign and publication decisions.

01 / Australia · Water safety

Connecting swimming lessons to Australia's drowning-prevention goal.

A national study of drowning patterns, swimming participation and an indirect measure of access to swimming lessons.

Commissioned by Aquatots and delivered white-label through Otto Media Group.

Concept
I connected Aquatots' swimming-lesson work to the national goal of reducing drowning deaths, then developed a study of who faces risk and how participation and access vary.
Research
Combined public drowning, participation, population and business-count data. Rebuilt the drowning series from 2005–06 to 2023–24 by place of birth. Developed a composite index and explained where its measures give only an indirect picture.
Handover
A 35-page report, state and territory ranking, charts and methodology. The package combined national findings with geographic comparisons.

ABC News drew on the overseas-born drowning findings in December 2025.

Read the ABC coverage ↗

02 / Australia · Resource recovery

Connecting a steel supplier to Australia's resource-recovery goals.

A national study of how resource recovery varies by material and state, using the federal waste database.

Commissioned by Independent Steel Company and delivered white-label through Otto Media Group.

Concept
I connected the steel supplier's work to a public question: how much more metal could Australia recover if other states and territories matched South Australia's recovery rate?
Research
Documented the database filters, compared recovery by waste stream and state, and calculated how much more metal could be recovered in that scenario.
Handover
Original calculations, charts, downloadable tables and a methodology note supporting national, material and state comparisons.

Waste Management Review reported the findings and credited Independent Steel Company in November 2025.

Read the trade coverage ↗

How we work together

From client context to usable evidence.

You work directly with me throughout the research. We agree the question, outputs, schedule and review points before work begins.

  1. Share the context

    Tell me what the client does, who the audience is, the geography, deadline and any question or data you already have.

  2. Agree a paid scope

    We agree the first assignment, fee and outputs. If we do not yet know whether the sources can answer the question, we start with a feasibility review.

  3. Review the evidence

    We review the findings together and identify the story angles the data can support.

  4. Use the handover

    Receive the agreed findings, charts, tables and source notes for your team to develop and use.

What I run end to end

One research lead from concept to handover.

01 / Develop the concept

Connect the client's work to a public issue, shape a research question and check feasibility.

02 / Build the evidence

Source datasets, clean and validate them, and bring relevant sources together.

03 / Analyse and explain

Test comparisons, build charts and use an original index when the evidence warrants it.

04 / Hand over for use

Prepare figures, supported pitch angles, working data and methodology notes for your campaign team.

I lead the research

I develop the research concept where needed, make and document the analytical decisions, and prepare the agreed findings and supporting files.

Your agency leads the campaign

Your team manages the client, campaign strategy, design, media lists, pitching and campaign reporting. We agree how the research is branded and credited.

Working details

Questions before we scope the research.

Bring the client brief, an early idea or a research question. We agree what to cover, what you need back and when.

What kinds of data work are a good fit?

Most of my work uses public data: bringing sources together, comparing places and building rankings or indices. If you have client data or a survey brief, send the details. We can agree the work involved, including any survey design, fieldwork or analysis.

Can you deliver under our agency’s brand?

Yes. We agree branding, access to working files and attribution before the project begins. Your team keeps the client relationship and leads campaign decisions.

Can you work alongside an internal research team?

Yes. I can help with a difficult analytical question, take on part of a study or support your team during a busy period. We agree how the files and findings will fit into your team's work.

What happens when the evidence changes the idea?

I explain what the data supports, where the original angle falls short and whether another direction is workable. We review the finding before your team develops the final story.

What about questions during journalist outreach?

We agree any research support needed during outreach as part of the scope. This may cover method explanations, checking statistical wording or additional breakdowns where the data supports them. Response windows, revisions and additional analysis are agreed in advance.

Is concept and feasibility work a paid project?

Yes. We agree a small scope and fee to develop or test a research idea and document a proceed, revise or stop decision. We can use an introductory conversation to see whether I can help. Checking sources and doing the analysis are paid work.

Can you handle the complete study?

Yes. Concept development, feasibility, analysis and any agreed ranking or index can form one study with one fixed proposal. A new composite index is priced for its specific method and data. The individual starting prices are not added together automatically. If we begin with a separate feasibility review, the follow-on proposal builds on that work without charging again for completed deliverables.

How are cost and timing agreed?

Share the question, intended use and deadline. Feasibility reviews are delivered within 48 hours of receiving the agreed brief and required inputs. I confirm a fixed fee, deliverables, schedule and review points before work starts; full-study schedules are agreed individually. The starting prices cover the focused scopes described above; additional sources, markets, methodological development or support may require a larger proposal. If feasibility is uncertain, we can begin with a paid review before committing to the full study.

Samiran Sengupta · Kolkata, India

Research built for agency decisions.

Portrait of Samiran Sengupta
Samiran Sengupta

I’m an independent researcher based in Kolkata, working with Digital PR agencies on data-led campaigns. I develop research concepts, assess feasibility and carry out the analysis, with the decisions and limitations documented for your team.

My background spans public-health monitoring, socio-economic research and Digital PR projects.

Published data journalism

My co-authored articles in The Hindu show how I investigate public questions and explain evidence for readers.

More about my background ↗

Start with the client context

Where could research help your client?

Tell me what the client does, who you want to reach and your deadline. Send an idea or brief if you have one. I’ll look at where I can help and suggest a first step, with a clear scope and fee.

Discuss a research idea ↗

samiran@samiransengupta.com

Defined projects · Agreed research capacity · White-label delivery